A creative storytelling series for Nrthrn Baby, produced around Newcastle rapper NE-O's album release. I followed the artist through the day – the tattoo studio and bar – building a narrative around the release and his creative world.

• Full responsibility for visual structure, narrative format, and post-production

• Instagram carousel format: looping video backgrounds, pull quotes, Q&A slides designed and built end-to-end

• Nicola Coaker (Nrthrn Baby) conducted the interview; creative direction, format concept, and execution - Sandra Muzykant